American Family Insurance Amphitheater Aurora Pavilion BMO Pavilion Miller Lite Oasis Generac Power Stage Uline Warehouse UScellular Connection Stage Briggs & Stratton Big Backyard Summerville by Johnsonville South Party Pavilion American Family Insurance House Gruber Law Offices Sportszone Northwestern Mutual Community Park
BMO Pavilion
With Lake Michigan as its backdrop, the BMO Pavilion celebrates artists and views in a state-of-the-art outdoor setting. The BMO Pavilion with Miller Lite is located on the south end of the grounds and features large video screens, lakeside bars, restrooms, and a contoured seating bowl providing the perfect view for any fan.
Miller Lite Oasis
Centrally located on the grounds, the Miller LIte Oasis provides a vibrant energy while enjoying a diverse lineup of acts that will be sure to satisfy your musical cravings.
While listening to your favorite artist, stop in the Miller Brewhouse to enjoy a cold beverage, interactive games, and win prizes including front row passes. Plus grab the latest Molson Coors branded swag at the Miller Lite merch shop.
Aurora Pavilion
Introducing a new stage!
Hosting a mix of local artists and national touring acts, the Aurora Pavilion features a diverse mix of artists and genres. In the evening, get ready to dance all night as the M&M'S Sound Waves DJ series takes over, featuring elevated lights and sound and sets from popular DJs. Be sure to check out this newly upgraded stage just inside the festival’s Mid-gate.
Summerville Presented by Johnsonville
Located on the north end of the grounds, Summerville presented by Johnsonville offers an intimate stage area spotlighting Wisconsin-based artists and bands.
Johnsonville products including brats, cheddar smoked sausages, hot dogs, chicken sausage and the new summer sausage snack sticks will be available at Johnsonville Summerville and throughout the grounds during the festival.
American Family Insurance House
Located inside the Mid Gate, the American Family Insurance House is the most unique and intimate venue at Summerfest. Hosting exclusive shows from various festival headliners, the house is a must-see destination for all concertgoers.
While you’re there, immerse yourself in the unique and interactive experiences the House offers: customized festival swag station, immersive photo booth, relaxing backyard and rooftop hangout. The House is open 12 PM – 8 PM.
Northwestern Mutual Community Park
Located on the lakefront in the middle of the grounds, families can enjoy children-focused entertainment and activities during Summerfest. Performances from magicians, dance groups, jugglers, puppets and more can be enjoyed throughout the day.
The area also includes a large playground area, greenspace, as well as conveniently located bathrooms, sensory rooms, and nursing mothers stations.