Stages

AMERICAN FAMILY INSURANCE AMPHITHEATER

The cornerstone of Summerfest hosting the music industry’s hottest stars and a must for the music fan who wants that unparalleled live music experience.

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BMO Pavilion

With Lake Michigan as its backdrop, the BMO Pavilion celebrates artists and views in a state-of-the-art outdoor setting. The BMO Pavilion with Miller Lite is located on the south end of the grounds and features large video screens, lakeside bars, restrooms, and a contoured seating bowl providing the perfect view for any fan. 

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Miller Lite Oasis

Centrally located on the grounds, the Miller LIte Oasis provides a vibrant energy while enjoying a diverse lineup of acts that will be sure to satisfy your musical cravings.  

While listening to your favorite artist, stop in the Miller Brewhouse to enjoy a cold beverage, interactive games, and win prizes including front row passes.  Plus grab the latest Molson Coors branded swag at the Miller Lite merch shop.

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Generac Power Stage

Power Up your experience at the Generac Power Stage with Miller High Life, which featured a sleek stage facade and upgraded video capabilities to enhance your experience. Grab your friends and let the good times roll. 

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UScellular Connection Stage

Located on the north end of the grounds, the UScellular Connection Stage offers provides a stunning view of Lake Michigan and downtown Milwaukee; a 25-foot LED screen, benches with charging amenities, and an atmosphere you won’t forget. Need we say more? 

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Briggs & Stratton Big Backyard

The Briggs & Stratton Big Backyard with Miller Lite and CBS 58 is located near the south end of the grounds with food and beverage buildings, a large video screen, restrooms, and an elevated VIP Deck, creating the ultimate music festival experience.  

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Uline Warehouse

A reimagined stage set in front of the Milwaukee skyline, located on the north end of the grounds, the Uline Warehouse with Miller Lite features an eclectic mix of acts.  Enjoy the perfect backdrop and a lively atmosphere while rocking out with your festival friends.

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Aurora Pavilion

Introducing a new stage!

Hosting a mix of local artists and national touring acts, the Aurora Pavilion features a diverse mix of artists and genres. In the evening, get ready to dance all night as the M&M'S Sound Waves DJ series takes over, featuring elevated lights and sound and sets from popular DJs. Be sure to check out this newly upgraded stage just inside the festival’s Mid-gate.   

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Summerville Presented by Johnsonville

Located on the north end of the grounds, Summerville presented by Johnsonville offers an intimate stage area spotlighting Wisconsin-based artists and bands. 

Johnsonville products including brats, cheddar smoked sausages, hot dogs, chicken sausage and the new summer sausage snack sticks will be available at Johnsonville Summerville and throughout the grounds during the festival.  

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South Party Pavilion

Hosting top local entertainment, get ready to dance all day and night at the South Party Pavilion with Miller Lite, located near the American Family Insurance Amphitheater.

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American Family Insurance House

Located inside the Mid Gate, the American Family Insurance House is the most unique and intimate venue at Summerfest. Hosting exclusive shows from various festival headliners, the house is a must-see destination for all concertgoers. 

While you’re there, immerse yourself in the unique and interactive experiences the House offers: customized festival swag station, immersive photo booth, relaxing backyard and rooftop hangout. The House is open 12 PM – 8 PM. 

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Gruber Law Offices Sportszone

The ultimate place for sports fans. The Gruber Law Offices Sportszone, located near the Mid Gate along the lakefront, offers interactive daily programming including sports demonstrations, children’s games, health and fitness activities, and more.

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Northwestern Mutual Community Park 

Located on the lakefront in the middle of the grounds, families can enjoy children-focused entertainment and activities during Summerfest. Performances from magicians, dance groups, jugglers, puppets and more can be enjoyed throughout the day.

The area also includes a large playground area, greenspace, as well as conveniently located bathrooms, sensory rooms, and nursing mothers stations.

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