Press Releases

MILWAUKEE, WI – (August 7, 2024) – Milwaukee World Festival, Inc. (MWF), producer of Summerfest presented by American Family Insurance, announced a new partnership with the Northcott Neighborhood House, the host of Milwaukee’s Juneteenth celebration.

MILWAUKEE, WI (July 12, 2024) – Summerfest presented by American Family Insurance celebrated music and community with over 600 artists and reported 555,925 fans during Summerfest 2024, despite rain impacting six of the nine festival days.

Summerfest presented by American Family Insurance will host the 3rd annual Alumni Charity Challenge on Friday, June 28 at 4:00 p.m. at the Gruber Law Office SportsZone with Newsradio 620 WTMJ, ESPN Milwaukee, and 101.7 THE TRUTH

Summerfest presented by American Family Insurance is excited to announce a NEW Milwaukee Celebrity Charity Pickleball Tournament and Exhibition sponsored by Prolite, Pickleball Kingdom, and Centerline Athletics on June 20 and June 27 from 12:00 p.m. – 2:00 p.m. at the Gruber Law Offices Sportszone with Newsradio 620 WTMJ, ESPN Milwaukee, and 101.7 THE TRUTH.

MILWAUKEE (June 12, 2024) – Summerfest presented by American Family Insurance encourages fans to plan in advance and utilize the various transportation options to get to and from the festival, during the three weekends June 20-22, June 27-29, and July 4-6, 2024.

MILWAUKEE (June 11, 2024) – Summerfest presented by American Family Insurance today revealed a new reusable souvenir cup, which will be available for purchase throughout the three weekends of the festival

MILWAUKEE, WI (June 10, 2024)– Summerfest presented by American Family Insurance and Aurora Health Care, the official healthcare provider of Summerfest, are proud to support events, essential festival services, Latin Music Day, and great music at the Aurora Pavilion Stage during the three weekends of the festival.

MILWAUKEE (June 6, 2024) – Summerfest presented by American Family Insurance will feature the Lil Gig, a kid friendly festival for young fans at the Northwestern Mutual Community Park during the nine days of Summerfest.

MILWAUKEE, WI (June 3, 2024) - Summerfest, presented by American Family Insurance and Johnsonville, with support from Miller Lite, Pepsi, and Saz’s Hospitality Group, today announced details for the “United We Fest” private party promotion.

MILWAUKEE, WI (June 3, 2024)– Summerfest presented by American Family Insurance and Uline Warehouse Stage with Miller Lite present nine days of music with carefully curated lineups throughout the three weekends of Summerfest.