Press Releases

Milwaukee World Festival, Inc. Announces Clover from Fiserv will Power Payments at Summerfest

Posted on May 14, 2024

MILWAUKEE, WI (May 14, 2024) – Milwaukee World Festival, Inc. (MWF) officials announced Fiserv, Inc., a leading global provider of payments and technology solutions headquartered in downtown Milwaukee, will power payments at Summerfest as part of a multi-year sponsorship agreement.


Summerfest 2024 Admission Promotions Announced 14 Ways to Get in FREE

Posted on May 09, 2024

MILWAUKEE, WI (May 9, 2024) - Summerfest presented by American Family Insurance is making it easier than ever to get in free each day of the festival, while giving back to the community


Summerfest Adds Over 30 Artists to 2024 Lineup

Posted on May 02, 2024

MILWAUKEE, WI (May 2, 2024) – Summerfest presented by American Family Insurance has added over 30 additional artists to the 2024 lineup, since the festival’s initial release at the end of March


Summerfest Announces American Family Insurance House Lineup Get Up Close to Headliners with Free Performances Open to Festival Attendees

Posted on May 01, 2024

MILWAUKEE, WI (May 1, 2024)– Summerfest presented by American Family Insurance is excited to announce the 2024 lineup for the American Family Insurance House. The popular venue is home to one-of-a-kind experiences and must-see moments with exclusive sets by festival artists.


MCTS Expands Service and Adds Shuttle Route for Summerfest

Posted on Apr 30, 2024

(April 30, 2024) – MILWAUKEE, WI – Summerfest presented by American Family Insurance and Milwaukee County Transit System (MCTS) are excited to announce expanded service during the three weekends of Summerfest.


Milwaukee World Festival, Inc. and BMO Announce Sponsorship Extension Hanson and Gavin DeGraw Added to Summerfest Lineup at BMO Pavilion

Posted on Apr 25, 2024

MILWAUKEE, WI (April 25, 2024) – Milwaukee World Festival, Inc. (MWF) announced a multi-year extension with BMO, who has been a sponsor of Summerfest and Henry Maier Festival Park since 2006.


Summerfest and Generac Power Systems Partner to Offer Fans the Opportunity to “Power Up With Purpose” and Gain Front Row Access While Supporting Veterans Community Project

Posted on Apr 22, 2024

MILWAUKEE, WI (April 22, 2024) – Summerfest presented by American Family Insurance and Generac Power Systems today unveiled details of the “Power Up With Purpose” program, which allows fans the opportunity to gain front row, pit access to Generac Power Stage headliners during the festival, while supporting Veterans Community Project in Milwaukee, WI


Summerfest and UScellular Celebrate Two Decades with Enhanced Interactive Lounge Experience and Multi-Genre Lineup

Posted on Apr 11, 2024

MILWAUKEE (April 11, 2024) – Summerfest presented by American Family Insurance and UScellular, which is celebrating its 20th anniversary as the official wireless provider and stage sponsor at Summerfest this year, announced plans to bring back an enhanced version of its popular US Mode Lounge, located at the UScellular Connection Stage


SZA with special guest Aminé to headline Summerfest on June 22

Posted on Apr 05, 2024

MILWAUKEE, WI (April 5, 2024) – Summerfest presented by American Family Insurance is excited to announce that SZA with special guest Aminé will headline the American Family Insurance Amphitheater on Saturday, June 22, 2024.


Milwaukee’s Summerfest Announces Highly Anticipated 2024 Lineup

Posted on Mar 21, 2024

MILWAUKEE, WI (March 21, 2024) – Summerfest presented by American Family Insurance today revealed over 140 festival headliners over three weekends, June 20-22, June 27-29, and July 4-6, 2024, in Milwaukee, Wisconsin