Be Part of the Green Scene at Summerfest!
Do the right thing for the environment and win great prizes!
This year, along with our partners MillerCoors and Pepsi, Summerfest is taking additional steps to raise awareness, encourage "green behavior" among our patrons and practice what we preach operationally. We realize the impact our actions have on the environment and are working to increase our greening efforts every day for this cause!
GO GREEN and GO BACKSTAGE!
Pledge to be GREEN at the Fest this year and you will automatically be entered to win VIP passes to the Miller Lite Oasis Stage Right Deck to see Ziggy Marley on July 4. The contest runs through June 24, but make sure to practice environmental responsibility and pledge to be GREEN throughout the entire festival!
Click here to pledge to be GREEN.
Recycle, Recycle, Recycle!
In 2011, PepsiCo and MillerCoors provided more than 300 recycling bin units at Henry Maier Festival Park, making it easier and more convenient for patrons to recycle their cups no matter where they were on the property. Efforts paid off and six times the amount of material was recycled and diverted from landfills than in previous years. This year, an additional 25 recycling bin units will be added to help grow awareness and ease of recycling during Summerfest.
For the second year, Summerfest has procured and will utilize the most recyclable cup on the market (PET 1 by Solo Cup Company) to serve beer and other beverages in this year. And, PepsiCo will provide its Dream Machine recycling bins and kiosks as part of its commitment to creating strategic partnerships to help increase the U.S. beverage container recycle rate to 50 percent by 2018. Two Dream Machine kiosks will be located near the Miller Lite Oasis and Market Square at Summerfest.
The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public venues and supports PepsiCo’s goal to create strategic partnerships to help increase the U.S. beverage container recycling rate to 50 percent by 2018. Dream Machines are more than recycling bins. Dream Machine kiosks are computerized receptacles that include a personal reward system, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for local discounts on entertainment, dining and travel by visiting www.greenopolis.com. In addition, the more bottles and cans people recycle in Dream Machines—including plastic bottles and PET 1 cups recycled in Dream Machines at Summerfest—the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.
When you're at the Fest, make sure to visit the MillerCoors Responsibility Booth located south of the Mid Gate to learn more about being responsible both in the environment and with alcohol. Learn something new and get cool swag when you pledge to be responsible!
Additional Green Initiatives
Summerfest Planting Day 2012 was Thursday, May 24, from 9:00 am to 1:00 pm. This annual event brought together dedicated volunteers and local students to plant over 49,000 annual flowers in 63 different varieties on the Summerfest Grounds.
As part of the newly-renovated Briggs & Stratton Big Backyard and South End Renovation project, several recycled materials were used from demolition including concrete, steel, asphalt and copper. Other environmentally-friendly features include day lighting in public restrooms to cut down on artificial lighting, Geo-Thermal heating and cooling system in the Box Office, the use of low carbon materials such as recycled metals and wood and the reuse of on-site spoils.
Many of the materials used to construct the brand new BMO Harris Pavilion were recycled from existing materials on the grounds. They include the steel structure, roof decking, seats, benches, toilet partitions, concrete, asphalt, landscaping pavers, and metals. The BMO Harris Pavilion restrooms will use daylight when possible and low energy LED light fixtures on a lighting control system. This system sets different levels of electricity usage on event days, non event days and the off season.
Some of Summerfest's "Green Partners" include:
MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. Visit www.greatbeergreatresponsibility.com for more information on environmental and alcohol responsibility.
PepsiCo's commitment Performance with Purpose, is their promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Solo Cup Company
Solo strives to be the single-use products industry leader in sustainability practices, and we support, encourage and participate in recycling and sustainability efforts through our company, our employees and our communities. To learn more, visit www.solocup.com
City of Milwaukee Department of Public Works (DPW).
Each year since 2006, the City of Milwaukee has partnered with Summerfest to provide festival goers with a successful plastic bottle recycling program. Visit MilwaukeeRecycles.com for more recycling information.
With the help of Kohler Co., we have been testing waterless urinals in several bathrooms throughout the grounds. Kohler cartridge-free waterless urinals can conserve 40,000 gallons of water per year.
Milwaukee Metropolitan Sewerage District
MMSD partnered with Summerfest as the sponsor of Planting Day. In addition to being the sponsor of Planting Day, an in-kind donation of Milorganite product will be used in the festival grounds planter beds.