American Family Insurance House

Welcome to the American Family Insurance House! As the Presenting Sponsor of Summerfest, American Family is proud to offer fans experiences that span from the big stage at the American Family Insurance Amphitheater to the "small stage" at the American Family Insurance House. Learn how you can experience the magic of the House all festival long to see some of your favorite artists like you’ve never experienced before.

American Family Insurance House logo

American Family Insurance House outside view

Stop By The House

Located near Mid Gate, the American Family Insurance House is the most unique venue at Summerfest and a must-see destination for all concertgoers. In 2023, the House hosted exclusive shows with some of the largest names with performances by Sean Paul, Breland, Yung Gravy and other major artists. 

Amfam House performances


This summer, your opportunity to see artist performances at the House will be first come, first served, free to enter! But as Summerfest's most exclusive stage, we recommend stopping by early! Lines open an hour before each artist's performance or interactive Q&A session, and the first 50 people to line up will receive the opportunity for a VIP meet and greet with the artist following the performance. The House is open 12 PM – 8 PM.  Go to to learn more about exclusive opportunities, updates and more. 

View Lineup

*prefilters lineup to American Family Insurance House shows only




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All performers, dates, and times subject to change without notice.

American Family Insurance House fanny pack activity station

Someone say swag?

The American Family Insurance House has unique and interactive experiences for all attendees including customizing your own festival swag, snapping photos in the photo booth, relaxing in the backyard and hanging out on the rooftop. 

Summerfest Dream Weekend Sweepstakes 2024

Summerfest Dream Weekend Sweepstakes 2024

DON’T MISS THIS! Summerfest is back, and we’ve teamed up to offer you the dream weekend! Enter for a chance to win a VIP experience with a guest, inclusive of tickets, travel, hospitality accommodations and more.

Enter Today

Enter by May 20, 2024