American Family Insurance Amphitheater

The cornerstone of Summerfest hosting the music industry’s hottest stars and a must for the music fan who wants that unparalleled live music experience. Recently undergoing a $51.3 million dollar renovation the new amphitheater features a new seating bowl configuration, raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, additional restrooms, and much much more. Providing all music fans with an unforgettable live music experience.


American Family Insurance Amphitheater headliners


American Family Insurance Amphitheater 2024 Headliners include Kane Brown, Motley Crue, Tyler Childers, Keith Urban, AJR, Maroon 5, Lil Uzi Vert, Illenium, and SZA

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All performers and showtimes are subject to change.

A separate ticket is required for American Family Insurance Amphitheater shows during Summerfest, however, your American Family Insurance Amphitheater ticket includes your admission to Summerfest on the day of your show

AmpedUp Concert Upgrade

AMPED UP Concert Upgrade

Elevate your night with the Amped Up Concert Upgrade on the Jeffers’ Terrace at the American Family Insurance Amphitheater! Jeffers’ Terrace is a premium hospitality area featuring a private bar, dry snacks, ample seating, and more. Enjoy access to this intimate space before you head into the amphitheater for the show and throughout the evening.

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* Must have a separate event ticket to attend. Concert tickets are sold separately.

Amphitheater at night with flashing lights

AMP Ticket Policies

All children ages 3 and older require a ticket to gain admittance to the American Family Insurance Amphitheater. Children two years of age and younger are not required to have a ticket, but they MUST be seated on a parent or guardian's lap. Strollers are not allowed in the Amphitheater. We strongly recommend parents provide hearing and eye protection for their children.

There are several ticket resellers and secondary markets selling tickets to our events. Ticket resellers often try to mimic our website to appear legitimate. If you have any questions regarding the legitimacy of the secondary outlet selling tickets to our shows, please call our box office directly at 414.273.2600. Do not buy from a third party or ticket scalping company. Authorized American Family Insurance Amphitheater tickets can only be purchased through Artist fan clubs, Summerfest Box Office, and

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Summerfest Dream Weekend Sweepstakes 2024

Summerfest Dream Weekend Sweepstakes 2024

DON’T MISS THIS! Summerfest is back, and we’ve teamed up to offer you the dream weekend! Enter for a chance to win a VIP experience with a guest, inclusive of tickets, travel, hospitality accommodations and more.

Enter Today

Enter by May 20, 2024

American Family Insurance Amphitheater Wall of Fame

Become a Donor

Join us in transforming a venue beloved by fans and performers while supporting enhancements to a world-renowned music festival. Please visit our capital campaign site for the American Family Insurance Amphitheater for more information.

As a supporter of the campaign, you will gain access to the ultimate concert experience, including access to concert tickets, hospitality and more.

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Amphitheater lawn

Did You Know?

Set on the shores of Lake Michigan in downtown Milwaukee, WI with incredible views of the city skyline, the American Family Insurance Amphitheater is home to numerous concerts and special events throughout the year.

The Amphitheater provides an unparalleled live music experience for fans and performers. Visit for the full listing of concerts throughout the season.