Summerfest 2024 Admission Promotions

Be sure to check out all the ways you can enjoy free or discounted admission every day of the festival while supporting our community!  Thanks to our sponsors for making these Admissions Promotions possible.

All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first, and are valid on the day of the promotion only.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.


BUSH’S BEANS STOMP OUT HUNGER DAY WITH FOX6 MILWAUKEE

BUsh's Beans STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE

Thursday, June 20 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate three shelf-stable food items will receive one FREE admission ticket, valid for the day and time of the promotion only. Food donations will be accepted at all three gates. Limit one ticket per person. All donations benefit Feeding America Eastern Wisconsin.


SHOREWEST, REALTORS© CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

SHOREWEST, REALTORS© CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

Friday, June 21 • 12:00 – 3:00 p.m.

All patrons arriving between 12:00 p.m. – 3:00 p.m. will be admitted for FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Shorewest, REALTORS Map of Fun. Select food vendors will offer discounts on food and beverage items.


BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE

BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE 

Saturday, June 22 • 12:00 – 3:00 p.m.

Help support United Way of Greater Milwaukee & Waukesha County’s Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who arrive between 12:00 p.m. - 3:00 p.m. AND donate NEW socks, deodorant, and/or oral hygiene items (toothbrush and toothpaste) with a total minimum value of $10, will receive one FREE admission ticket, valid for the day and time of the promotion only. All donations benefit he Milwaukee Community Schools Partnership.


DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI

DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI

June 20, June 21, or June 22 from 12:00 p.m. - 4:00 p.m

Don’t miss a beat - there’s no better guide to the lineup, stage schedules, and the entire Summerfest experience! Claim your FREE ticket - the first 15,000 fans to download the Summerfest app will be able to claim a FREE digital admission ticket. The tickets are valid for one admission on June 20, June 21, or June 22 from 12:00 p.m. - 4:00 p.m. only.

Claim FREE Promo ticket under the TICKETS tab in the App then select the PEPSI PROMO TICKET button. 

    1. Enter your name, email, and phone number. 
    2. Select the Summerfest 2024 First Weeknd 1 day admisson ticket that is displayed
    3. Select the GET TICKETS button and add 1 (one) to your cart
    4. Checkout and complete your order! You can then view your barcode. 

Good for 1 Admission before 4:00 PM on either June 20, June 21, or June 22. Limit (1) one per device. While supplies last. Not valid for admission to American Family Insurance Amphitheater shows.


THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE

THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE

Thursday, June 27 • 12:00 – 6:00 p.m.

$5.00 admission and 50% off select beverages. Enjoy a collection of music through the decades from Tiffany, Nappy Roots, Eve 6, and more. From 12:00 p.m. - 6:00 p.m. all beer, seltzer, Cherry Vodka Lemonade, Aquafina Water, and soda will be 50% off! In addition, Pick ‘n Save shoppers can earn four FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save and Metro Market locations, from April 24 to May 14. Visit PicknSave.com/Summerfest for details. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on June 27, from 12:00 p.m. - 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three offers / 12 tickets per transaction.


SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE AND CW18 & MY24

SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 & MY24 

Friday, June 28 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. - 3:00 p.m. wearing a shirt or hat representing a participating college or university, or presenting their High School ID, will receive one FREE admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:

  • Herzing University
  • Marquette University
  • Milwaukee Area Technical College
  • University of Wisconsin-Milwaukee
  • University of Wisconsin-Parkside
  • University of Wisconsin-Whitewater

All High School students who begin their FAFSA before July 6 will receive a code redeemable for a FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership. For more information on how to request your ticket code, visit Mepwisc.org.


SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC

SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC

Saturday, June 29 • 12:00 p.m. – 6:00 p.m.

All active-duty military personnel and veterans, police, fire and EMT (along with up to four family members) arriving between 12:00 p.m. - 6:00 p.m. who present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, law enforcement or fire department agency-issued credentials at the designated turnstile at any gate will be admitted for FREE. Police and fire union ID cards will also be accepted with a photo ID.


NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY

NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY

Saturday, June 29 • 12:00 p.m. – 3:00 p.m.

The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one FREE admission ticket, valid for the day and time of the promotion only. Picture books and early readers for children ages birth through ten are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door.


CELEBRATE JULY 4TH AT SUMMERFEST WITH M&M’s

CELEBRATE JULY 4TH WITH M&M’s!

Thursday, July 4 • 12:00 p.m. – 6:00 p.m.

FREE admission sounds pretty sweet! All patrons arriving between 12:00 p.m. - 6:00 p.m. will be admitted FREE, courtesy of M&Ms®, the Official Chocolate Candy sponsor of Summerfest. Plus, stop by the M&M’s activation just inside the Mid Gate to kick off your fourth with a tasty treat – free samples.


DIRECT SUPPLY SENIORFEST DAY

DIRECT SUPPLY SENIORFEST DAY

Friday, July 5 • 12:00 p.m. – 4:00 p.m.

All patrons ages 60+ will be admitted for FREE when they present their ID at the designated turnstile at any gate. Admitted seniors will also receive a voucher for $2 off a food or non-alcoholic beverage purchase over $10. Spend the day enjoying music spanning a range of genres including music from The Box Tops, Direct Supply Golden Idols, and more. Also, just inside the South Gate, check out various Direct Supply partners offering senior-focused information and services. All wheelchairs will be provided free of charge to seniors between 12:00 p.m. - 4:00 p.m., while supplies last.


SILGAN COMMUNITY FOOD DRIVE

SILGAN COMMUNITY FOOD DRIVE

Friday, July 5 • 12:00 p.m. – 3:00 p.m.

The first 2,000 patrons who arrive between 12:00 p.m. - 3:00 p.m. and donate three shelf-stable food items will receive one free admission ticket, valid for the day and time of the promotion only. Donations will be accepted at the Mid Gate Promotions Booth. All donations benefit Feeding America Eastern Wisconsin.


SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO | HOTEL

SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO | HOTEL

Saturday, July 6 • 12:00 p.m. – 3:00 p.m.

All patrons arriving between 12:00 p.m. - 3:00 p.m. will be admitted FREE, compliments of Potawatomi CASINO | HOTEL and Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive an admission ticket for Summerfest 2025 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. - 3:00 p.m. on July 6, 2024.


Summerfeast at Pick n Save

SUMMERFEAST AT PICK ‘N SAVE

Earn two FREE Summerfest General Admission Tickets with the purchase of $25 in participating items in a single transaction with your Fresh Perks Card at any Pick ‘n Save, Metro Market, or Mariano’s stores from May 22 to June 11. Participating brands include Pepsi, Johnsonville, Red Bull, Bush’s Beans, Koops’ Mustard, Good Foods, Sargento, Screamin’ Sicilian Pizza Co., M&M’s, and Dean’s Dips. Visit PicknSave.com/Summerfest, MetroMarket.net/Summerfest, or Marianos.com/Summerfeast for details and qualifying products. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on any date of Summerfest. Limited to two offers (four tickets) per transaction. Max redemption of six offers/12 tickets per day.


Versiti Blood Drives

VERSITI SUMMERFEST BLOOD DRIVES

Versiti Blood Center of Wisconsin is the “Official Blood Donation Partner” of Summerfest. All patrons who donate blood at a Versiti Blood Center location (with the exception of Marshfield and Manitowoc) between June 1 – June 7, will receive access to one FREE General Admission Summerfest ticket, while supplies last. Additionally, the first 500 attendees who show a 2024 completed donation in the Versiti App can receive one FREE 2024 Summerfest General Admission ticket at the Mid Gate box office during operating hours, while supplies last. Limit one General Admission ticket per day per attendee.