MILWAUKEE (May 20, 2014) – Summerfest officials have announced Admission Promotions for 2014, providing patrons with free or discounted admission alternatives on every day of this year’s festival. All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth, located across the street from the Summerfest Mid Gate, at Harbor Drive and Chicago Street. Be sure to arrive early, 2014 Admissions Promotions are very popular! All Admission Promotions begin at Noon and run while ticket supplies last OR through 3:00 pm, whichever comes first, unless otherwise noted. Patrons can also visit Summerfest.com for complete details on all Admission Promotions.

PROMOTIONS / GATE GIVEAWAYS OVERVIEW:


Wednesday, June 25 is Johnson Controls Stomp Out Hunger Day with FOX 6
from Noon – 3:00 pm.

All patrons who donate three (3) non-perishable food items will receive one (1) FREE Weekday Admission ticket! Donations will be accepted at the Mid Gate Promotions Booth as well as the North Gate. All donations to benefit Hunger Task Force.

Thursday, June 26 is Milwaukee Journal Sentinel “Show Your Smile” Day
from Noon – 3:00 pm.

All patrons who present the Milwaukee Journal Sentinel coupon at any ticket window will receive one (1) FREE Weekday Admission ticket when they purchase one (1) Weekday Admission ticket. The coupon will be available in the Sunday, June 22 edition of the Milwaukee Journal Sentinel. No copies will be accepted.

Friday, June 27 is KAPCO “Go Red” Day with the Wisconsin Badgers and the BIG 920
from Noon – 3:00 pm.

All patrons wearing a red shirt will receive one (1) FREE admission ticket! Stop by the Mid Gate Promotions Booth to receive your ticket.

On Friday, June 27 starting at 5:00 pm, the first 5,000 patrons will receive one (1) pair of U.S. Cellular®/Summerfest Ear Buds and Case.

Compliments of U.S. Cellular® and Summerfest.

Saturday, June 28 is Goodwill Day from Noon – 3:00 pm or while supplies last.

The first 1,500 patrons who make a donation to a Goodwill Store & Donation Center between June 1 – 28, 2014 and bring in their specially marked original Summerfest donation receipt, will receive one (1) FREE admission ticket! One (1) donation receipt per person. Only original receipts received at a Goodwill Store & Donation Center dated June 1 – 28, 2014 will be accepted. Arrive early, this is a popular promotion!

Sunday, June 29 is Kohl’s Family Day from 12:00 – 3:00 pm or while supplies last.

The first 2,500 patrons who donate three (3) non-perishable food items for kids will receive one (1) FREE admission ticket! Suggested items include peanut butter, canned fruit and macaroni and cheese. All donations to benefit Hunger Task Force. Arrive early, this is a popular promotion!

Tuesday, July 1 is Sentry Foods and Dean’s Milk & Ice Cream Children’s Fest Day
with TODAY’S TMJ4 from Noon – 3:00 pm.

All patrons will be admitted FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities including the Map of Fun and Family Ticket Package giveaway contest. Select food vendors will offer discounts on food and beverage items.

Wednesday, July 2 is Direct Supply SeniorFest Day from Noon – 4:00 pm.

All patrons age 60 and up will be admitted FREE when they check in at any gate. Those seniors will also receive an offer for $2 off a food and beverage (non-alcoholic) purchase over $10. Spend a fun-filled day enjoying performances by Fat Babies, Booze Brothers, Sir Pinkerton & the Magnificents, Not Ready for Prime Time Players, Downtown Harrison and more! Check out exhibits and enjoy additional programming.

Thursday, July 3 is Boston Store Day from Noon – 3:00 pm or while supplies last.

The first 1,500 patrons that present an original receipt from any Boston Store will receive on (1) FREE admission ticket. Receipt must be dated between June 16 – July 3, 2014. No copies or handwritten receipts will be accepted.

Thursday, July 3 is H.O.G.® Day at Summerfest from Noon – 3:00 pm.

Receive one (1) FREE Weekday Admission ticket when presenting a valid H.O.G.® (Harley Owners Group®) card. One admission per card. In addition, H.O.G.® members will have exclusive access to the Harley-Davidson Hospitality Deck located at the Harley-Davidson Roadhouse between 5:00 - 9:00 pm. Limited space; first come, first served. Once the deck reaches capacity, access will be on a “one out, one in” basis.

Friday, July 4 is Mountain Dew Day from Noon – 3:00 pm or while supplies last.

The first 2,500 patrons who present a specially marked Mountain Dew can with the Summerfest offer on the can will receive one (1) FREE Weekday Admission ticket. Limit one can per person.

Friday, July 4 is Summerfest Military Appreciation Day from Noon – Midnight.

All active-duty military personnel and veterans, along with up to four (4) family members, who present their Military ID at any gate will be admitted FREE.

Saturday, July 5 is Northwestern Mutual “Make a Child Smile” Day
from Noon – 3:00 pm or while supplies last.

The first 1,500 patrons who donate new or gently used children’s books (preferably picture/ board books for ages infant – 6 years) with a $10 minimum value will receive one (1) FREE admission ticket. All books collected will be donated to the Boys & Girls Clubs of Greater Milwaukee.

Sunday, July 6 is Summerfest “Fan Appreciation” Day from Noon – 3:00 pm.

All patrons will be admitted FREE, compliments of Summerfest.

Summerfest 2014 will take place June 25 - 29 and July 1 - 6 from Noon until Midnight and will be closed Monday, June 30. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.