MILWAUKEE, May 19, 2014 – The Greater Milwaukee Committee’s “Flying Car” event, set for June 25-27 featuring keynote speaker Steve “The Woz” Wozniak, and Summerfest, “The World’s Largest Music Festival,” announced today a partnership designed to position Milwaukee as a top city for creative talent.
Flying Car 2014 is a three-day event designed to celebrate innovation and raise awareness of our region’s innovative businesses and creative talent. Its programming coincides with the opening days of Summerfest, an 11-day mega music event, providing a natural fit for the two events to work together showcasing the best of southeast Wisconsin’s innovative talent, professional opportunities and lifestyle.
“Summerfest is a living example of what can happen when innovative ideas are supported and allowed to grow,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “We’re in a great position to leverage the stage we’ve created as the World’s Largest Music Festival and play a role in showcasing Milwaukee as a world-class destination for innovative talent and business to come together.”
The ongoing mission of the partnership is to elevate Milwaukee’s status as a premier place for creative, talented professionals to live, work, and play, similar to approaches being taken by Chicago’s Lollapalooza/ThinkChicago partnership and Austin’s South by Southwest.
“It’s a natural fit for us to leverage Summerfest’s world-class brand to showcase our region as offering a fun, attractive lifestyle in addition to outstanding opportunities for young professionals,” said Todd Teske, CEO of Briggs & Stratton and co-chair of Innovation in Milwaukee (MiKE), which stages Flying Car.
As part of the partnership, Summerfest will provide free Weekday Admission tickets to Flying Car participants. Additionally, Briggs & Stratton will host “Flying Car Day” at the Briggs & Stratton Big Backyard on Thursday, June 26, while Robert DeLong, an electronic musician performing at Summerfest, will host a lab and provide an exclusive VIP performance at Flying Car.
“This partnership is an exciting development because it offers a great opportunity to showcase Milwaukee and the surrounding region in a unique way to talented and entrepreneurial individuals by connecting Flying Car’s innovation theme with our world-renowned music festival,” said GMC President Julia Taylor.
Milwaukee Mayor Tom Barrett said the partnership is a positive development for the city and surrounding region.
“It’s great to see these two organizations partnering to address a very important issue, which is positioning Milwaukee and the surrounding region as an area that holds great opportunity for young professionals,” said Barrett. “It’s an innovative approach to further develop an entrepreneurial and creative class, which will no doubt play an important role in the economic growth of our city and region.”
For more information, please visit FlyingCarMKE.com.
Summerfest 2014 will take place June 25 - 29 and July 1 - 6 from Noon until Midnight and will be closed Monday, June 30. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.
Innovation in Milwaukee (MiKE)
MiKE, or Innovation in Milwaukee, brings together Milwaukee’s innovative talent to develop creative solutions. MiKE is committed to driving economic development through creative problem solving and the attraction and development of talent by fostering a culture of innovation in Milwaukee. InnovationinMilwaukee.com
Greater Milwaukee Committee
The Greater Milwaukee Committee comprises 185 passionate CEOs who work together to make Milwaukee the best place to live, learn, work and play. Currently led by president Julia Taylor and chair John Daniels, the GMC creates new ideas and implements solutions in education, economic development and effective government. GMConline.org